The “Call Her Daddy” host can’t exactly sit back and cash a check for $41 million every year, though, as three insiders with knowledge of how SiriusXM negotiates such deals said the contract would contain a set of caveats. She can earn as much as the widely reported $125 million, but it won’t be easy. These insiders spoke with Business Insider on the condition of anonymity to discuss private contract negotiations. First, the insiders said that podcasting companies like SiriusXM had gotten smart about downside protection. They added that the days when the likes of
Now, there is something that one podcast industry veteran referred to as “download insurance.” A podcast deal with a host like Cooper would be based on a certain number of downloads a month. It might be her present number or one predicated on an anticipation of growth. If that download number falls short by a large amount over a continuous time, her reward could shrink.One of the leading audio agents stated, “These networks want to have some kind of downside protection.” “All the buyers have just gotten more risk averse since 2023 when the economy got more wonky.”
In addition, Cooper’s SiriusXM agreement covers her Unwell Network’s “full slate of current and future shows” in addition to “Call Her Daddy.” Influencer podcasts are included in this.
Without a doubt, one of the most influential people in podcasting is Cooper. According to Edison Research, “Call Her Daddy” had the seventh-largest US podcast audience in the first quarter of this year, and her show was the second most popular on Spotify the previous year. The benefits she brings also extend beyond Cooper herself — signing her could help SiriusXM attract the next audio star.
“SiriusXM is the perfect home for Alex to continue her amazing growth trajectory, with our unique ability to introduce her and her growing roster of standout talent to new listeners, as well as super-serve her core fans with new content,” Scott Greenstein, president and chief content officer at SiriusXM, said in an announcement. “Alex is the voice of a new generation, and I can’t wait to see what we do together in the years to come.”
