NEW YORK, August 20, 2024 /PRNewswire/ — Today, SiriusXM (NASDAQ: SIRI) announced a comprehensive new multi-year agreement with Alex Cooper, the host and executive producer of the number-one podcast “Call Her Daddy.” The agreement includes exclusive rights to programming development, events, and more for SiriusXM, as well as exclusive advertising and distribution rights, content, and more for Alex Cooper’s flagship podcast and Unwell’s well-liked lineup of shows, to the audio entertainment company and its industry-leading SiriusXM Podcast Network
“I am extremely thrilled to collaborate with SiriusXM,” declared Alex Cooper. “The Daddy Gang will always come first, and along with SiriusXM, we’ll keep coming up with fresh ideas for how to improve and provide my listeners the greatest possible experience. We’re preparing to give the Daddy Gang more because they demand more.This new chapter is something I am eager to start.”
Scott Greenstein, President and Chief Content Officer of SiriusXM, stated, “Alex’s fearless, unfiltered approach, where no topic is off the table, has created a passionate and dedicated fanbase that is unmatched in podcasting and perfectly aligns with the content that SiriusXM subscribers have come to love and expect from us.” “SiriusXM is the ideal place for Alex to continue her incredible growth trajectory because of our exceptional capacity to both super-serve her core fan base with fresh content and introduce her and her expanding roster of exceptional talent to new listeners. I’m excited to see what we do together in the upcoming years since Alex is the voice of a new generation.”
Additionally, the advertising division of the company, SiriusXM Media, has obtained exclusive global rights to the video and audio versions of Cooper’s “Call Her Daddy” podcast. Additionally, the company has secured rights to the entire slate of current and upcoming shows on Unwell Network, such as “Hot Mess with Alix Earle,” “Pretty Lonesome with Madeline Argy,” “Boyfriend Material with Harry Jowsey,” and “In Your Dreams with Owen Thiele.” With the inclusion of these Unwell Network podcasts, advertisers will have an even easier time leveraging the potential of podcasting at scale, thanks to SiriusXM Media. The SiriusXM Podcast Network reaches one in two podcast listeners in the US each month.
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