The popular podcast host Alex Cooper, of “Call Her Daddy,” has inked a multiyear deal with SiriusXM that includes exclusive content from her company, which is anticipated to launch in 2025.
According to a source familiar with the agreement, Cooper and SiriusXM have a deal worth up to $125 million over the course of its little over three-year duration. However, a different source claimed that the deal is worth $100 million. Representatives from SiriusXM and Cooper declined to comment.
With the deal, SiriusXM will replace Spotify as Cooper’s distribution and advertising partner. SiriusXM will have exclusive rights for advertising, distribution, content, events and more for Cooper’s flagship “Call Her Daddy” podcast, as well as the lineup of shows from her Unwell Audio Network. “Call Her Daddy” will continue to be available to Spotify listeners.
“I can’t wait to collaborate with SiriusXM,” Cooper declared in a statement. “The Daddy Gang will always come first, and with SiriusXM, we’ll keep coming up with new ideas to grow and provide my listeners the greatest possible experience. We’re preparing to give the Daddy Gang more because they demand more. I’m eager for this new chapter to start.
Cooper’s candid approach to talking about relationships, sex, mental health, self-care, and other subjects has helped “Call Her Daddy” gain a large following. A three-year exclusive deal for the show, which started at Barstool Sports, was paid for by Spotify for roughly $60 million in 2021, during the company’s early spending frenzy on technology and podcast content.
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